What began as a self-taught business endeavor by Susan Browning in 1986 on a two-head seated embroidery machine has evolved into the impressive storefront you see today. Susan originally made a living by traveling across the nation to different shows to showcase her embroidery services. After much time on the road, Susan’s startup business was called Show String and became known as “Oklahoma’s Hot Little Hat Factory.” She moved back to Amarillo in 2004 and founded Susan’s Embroidery in 2012, which soon gained a national reputation for service and quality. Through the years, Susan’s Embroidery has worked tirelessly in solidifying valued client relationships, developing and refining embroidery techniques, and reinvesting in greater capacities for both production and quality.