Data Flow was humbly founded in 1988 by Jim and Josette Cramer as a way to meet client needs for continuous forms, printing supplies, receipt books and checks. After many successful years and an abundance of valued client relationships, diversification became an important aspect to the company not only to broaden our services available to clientele, but to stay ahead of the times in an ever-changing print industry.

Through the years, a multitude of collateral and services have been added ranging from business cards to brochures, letterheads and envelopes, promotional goods and apparel. In the early 2000's, graphic designers came aboard and the design branch has since expanded into a full creative agency, housing award-winning staff as well as the winner of the City of Amarillo logo competition.

Because apparel was already a fast-growing aspect of the company, in 2016, owners Jim and Josette reinvested in future endeavors by acquiring Susan's Embroidery; an embroidery company with an already established national reputation for quality and service. It was a seamless fit, and has made for a wonderful pairing of organizations.

We like to think of ourselves not only as a design, print and apparel company, but a service company; with our personable approach to business as well as an expansive list of services to offer, we take great pride in working for you.

Please feel free to reach out to us; we're certain you'll be glad you did.

Veronica Berryman


Veronica has been with Data Flow since 2005. Her duties include accounting/ billing, customer service and helping city municipalities with printing needs. She has branched off into some sales and really enjoys the relationships she has established with her customers.

Veronica and her husband Tony are proud parents to a daughter, Savannah, and twin boys; Samuel and Spencer. She volunteers at her children's school and loves to teach Sunday school. "Family First" is something that Data Flow takes great pride in, and for a busy mom like Veronica, that makes her amazing!

Moie Boyce

Sales Representative

Moie Boyce has the uncanny gift of brightening any room she enters. With a giant heart and fun loving personality, she has been using a personable approach to service her clients at Data Flow since 1999.

Moie is an avid tennis player and athlete. She and her husband, Peter, have 3 children and enjoy being an active part of their academic and sports lives, ranging from hosting foreign exchange students to cheering on their kids at school sports events.

Garrett Brockman

Sales Representative

Garrett Brockman was born in Amarillo where he has resided for 17 years aside from a small stint of living in Oklahoma. He went to Amarillo High School and then to West Texas A&M where he played basketball for 3 years – an experience he’ll never forget. Garrett graduated with a double major in Marketing and Economics in Spring 2017, and is eager to apply his education to his career.

Garrett enjoys a good adventure, traveling, and (naturally) watching / playing basketball. He has an older sister named Jackie, a younger brother, Jake, and his parents are Jody and Paul Brockman.

Susan Browning

Production Manager

Susan Browning first picked up sewing in Frederick, Oklahoma in 1986, and became proficient through self-teaching on a two-head sit-down model machine. She made a living by traveling to different shows to provide embroidery, and her first business was Show String and was known as “Oklahoma’s Hot Little Hat Factory.” She moved back to Amarillo in 2004 and founded Susan’s Embroidery in 2012, which soon garnered a national reputation for service and quality.

Susan is a professional problem solver and fixer of designs. She is known to coin special nicknames for her coworkers and serves as a warm, welcoming presence to clients and employees alike.

Susan is often reading up on current events as a self-proclaimed “news junkie,” and when she’s not holding a newspaper, she can be found in the garden planting some of her favorite flowers.

Angelica Darnell


Angelica has worked at Data Flow since March of 2012, and with an extensive 15 years of sales, sewing and embroidery experience, she became instrumental in integrating apparel and embroidery into the list of company services provided to clients.

Angelica is married to her husband Eric, and they have 5 children who range in age from 9 years old to the college level. As a family with natural athleticism, her children are heavily involved in Volleyball, Baseball, Soccer and Football; this also gives Angelica a unique insight in supplying team and fitness-related apparel.

Jan Edwards


After retiring from Owen’s Corning and The City of Amarillo, Jan began working at Susan’s Embroidery in March of 2013 as the Office Manager and Bookkeeper. Jan has also found another niche as the official “Refurbishing Expert” when it comes to covering up previous embroidery jobs lacking quality.

Jan is a WTAMU sports fanatic, and is well known amongst the players and fan base alike as the number one fan. When she’s not travelling the country to watch Lady Buffs Basketball and Softball, she enjoys woodcarving and spoiling her nieces and nephews.

Jamie Houck

Office Manager

Jamie Houck graduated OU in 1983 and has lived in Amarillo since 1992. Jamie was welcomed into the Data Flow family in 2016 and thanks to an extensive 25 years’ worth of experience in accounting and management as well as solid decision-making skills and a talent for organization, Jamie quickly became the natural fit as Office Manager for Susan’s Embroidery.

Jamie married her husband Rodney in 2014, and together they have 2 daughters, 1 son and 4 grandchildren. Jamie loves movies, cooking, traveling in their camper, and mastering cliffs, rocks and hills in the family Jeep and dune buggy.

Lauren Hurst

CSR / Tax Form Coordinator

Lauren has worked for Data Flow since September 2016. She may be one of the first voices you hear when you call the office. She can help generate quotes, place orders, or direct you to the correct department. Lauren also has proficient knowledge when it comes to tax forms, and starting in August and ending late in January, her days are filled with helping our customers get the correct tax forms they need for their employees. It can be a frustrating time for many but Lauren makes it easy by getting clients exactly what they need.

In her spare time, Lauren enjoys going to the movies, going to her family’s sporting events, cooking, and being outside with family. Lauren is married to Blake and they have two children; Jake and Brooke.

Mitch Khoury

Creative Director

Mitch Khoury is the Creative Director for Data Flow. Mitch graduated from WTAMU in 2006 with a BFA in Graphic Design and has worked in the creative field since then with a specialization in publications and corporate identity campaigns. In addition to creative services, his duties have also expanded into business development, project coordination and account management, with clientele including Amarillo National Bank, Bruckner's Truck Sales, the Amarillo Chamber of Commerce, Talon LPE and many more.

In his free time, he enjoys exercise, cooking, pottery, video games, home brewing and random home improvement projects.

Tammy Lard

Support Manager

Tammy came to Data Flow in July of 2016 with a wealth of experience in print, advertising and client service. She readily fills a variety of roles ranging from service, estimating, quality control and graphic design, and works diligently in finding solutions for clients.

A movie buff at heart, Tammy also enjoys music, concerts, games and trips to Vegas with her husband, Darrel.

Jamie Lyons


Jami Lyons has worked at Susan’s Embroidery since August of 2015, and her experience in the industry dates back to 2013. Jami is constantly striving towards developing her skills even further alongside her mentor, Susan, and this is profoundly evident in every piece of quality work that leaves her hands.

Jami enjoys cooking, art, music, disc golf, gaming and snow skiing. She has one daughter, Millie, who is in the first grade.

John Michie

Sales Representative

John Michie has been with Data Flow since 2003. With a broad working knowledge of print collateral, promotional products and apparel as well as a willingness to seek out the very best solutions for his clients, John is happy to help in any way.

John loves Jesus and serves him at TCQC. He is an active member of the Lions Club, and his favorite activities include tennis and ministry as well as trips to Las Vegas for conventions to keep up with the latest and greatest promotional products.

Tyler Mitchell

 Senior Graphic Designer

Tyler Mitchell has worked for Data Flow since 2012 as a graphic designer with a sharp eye for modern design and a keen knack for bringing client's visions to life in a variety of print and digital formats. As an award-winning designer and the winners of the City of Amarillo logo competition, Tyler has no shortage of expertise and he serves as the creative force behind many of Data Flow's most successful projects.

He enjoys snow skiing, cooking, and spending time with family. Tyler is married to Arrika and they have 2 boys; Mason and Ryan.

Judy Rea

Customer Service & Cleaning

Since retiring from Corporate Systems after 31 years in 2012, Judy has worked at Susan’s Embroidery filling a variety of roles as needed. Judy has learned virtually every step involved in the embroidery process, and puts this knowledge to work on a daily basis by providing quality control and helping to keep Susan’s Embroidery running like clockwork.

Judy’s hobbies involve reading, crochet, movies, ball games, and working with children. She has touched the lives of countless children by teaching Sunday school for 40 years, and Awana (relational children’s ministries) for 20 years.

Veronica Flores-Simpson


Veronica was born and raised in Amarillo, and she has joined Susan’s Embroidery in pursuit of a career shift. Painting and sewing have always been enjoyable hobbies for Veronica, so she was naturally well-suited to become a valued member of the Susan’s team.

In addition to artistic hobbies, Veronica enjoys reading and bike riding with her husband and son.