Data Flow was humbly founded in 1988 by Jim and Josette Cramer as a way to meet client needs for continuous forms, printing supplies, receipt books and checks. After many successful years and an abundance of valued client relationships, diversification became an important aspect to the company not only to broaden our services available to clientele, but to stay ahead of the times in an ever-changing print industry.

Through the years, a multitude of collateral and services have been added ranging from business cards to brochures, letterheads and envelopes, promotional goods and apparel. In the early 2000's, graphic designers came aboard and the design branch has since expanded into a full creative agency, housing award-winning staff as well as the winner of the City of Amarillo logo competition.

Because apparel was already a fast-growing aspect of the company, in 2016, owners Jim and Josette reinvested in future endeavors by acquiring Susan's Embroidery; an embroidery company with an already established national reputation for quality and service. It was a seamless fit, and has made for a wonderful pairing of organizations.

We like to think of ourselves not only as a design, print and apparel company, but a service company; with our personable approach to business as well as an expansive list of services to offer, we take great pride in working for you.

Please feel free to reach out to us; we're certain you'll be glad you did.

Veronica Berryman

Customer Service & Billing Specialist

Veronica has been with Data Flow since 2005. Her duties include accounting/billing, customer service and helping city municipalities with printing needs. She has branched off into some sales and really enjoys the relationships she has established with her customers.

Veronica and her husband Tony are proud parents to a daughter, Savannah, and twin boys; Samuel and Spencer. She volunteers at her children's school and loves to teach Sunday school. "Family First" is something that Data Flow takes great pride in, and for a busy mom like Veronica, that makes working for Data Flow amazing!

Moie Boyce

Sales Representative

Moie Boyce has the uncanny gift of brightening any room she enters. With a giant heart and fun loving personality, she has been using a personable approach to service her clients at Data Flow since 1999.

Moie is an avid tennis player and athlete. She and her husband, Peter, have 3 children and enjoy being an active part of their academic and sports lives, ranging from hosting foreign exchange students to cheering on their kids at school sports events.

Susan Browning

Production Manager

Susan Browning first picked up sewing in Frederick, Oklahoma in 1986, and became proficient through self-teaching on a two-head sit-down model machine. She made a living by traveling to different shows to provide embroidery, and her first business was Show String and was known as “Oklahoma’s Hot Little Hat Factory.” She moved back to Amarillo in 2004 and founded Susan’s Embroidery in 2012, which soon garnered a national reputation for service and quality.

Susan is a professional problem solver and fixer of designs. She is known to coin special nicknames for her coworkers and serves as a warm, welcoming presence to clients and employees alike.

Susan is often reading up on current events as a self-proclaimed “news junkie,” and when she’s not holding a newspaper, she can be found in the garden planting some of her favorite flowers.


Stephanie Cramer

Customer Service & Tax Form Coordinator

Stephanie joined the team in November of 2017, shortly after marrying her husband, Billy, in October. She has worked in customer service for many years and would be more than happy to help with a quote, placing an order, or directing customers to the correct department. From August until early February, Stephanie is busy with Christmas season billing for Susan’s as well as peak tax form season for Data Flow. Her days are filled helping our customers get the tax forms they need and billing out the impressive embroidery created at Susan’s Embroidery.

Outside of work, Stephanie enjoys going to movies, baking, playing with her pets, spending time outdoors, and traveling with her husband.

Angelica Darnell

Assistant Production Manager

Angelica has worked at Data Flow since March of 2012, and with an extensive 15 years of sales, sewing and embroidery experience, she became instrumental in integrating apparel and embroidery into the list of company services provided to clients.

Angelica is married to her husband Eric, and they have 5 children who range in age from 9 years old to the college level. As a family with natural athleticism, her children are heavily involved in Volleyball, Baseball, Soccer and Football; this also gives Angelica a unique insight in supplying team and fitness-related apparel.


Mary Anne Garcia

Graphic Designer

After homeschooling her 3 children, Mary Anne attended Amarillo College and graduated in 2001. Since then, she has put her passion for creativity to work in the world of advertising. She has been with Data Flow since March of 2018, where she brings client's visions to life with her amazing designs.

Bible education is an important part of the lives of Mary Anne and her husband Mike. She also enjoys decorating, traveling and gardening.


Dolores Hernandez

Customer Service & Embroidery Technician

After retiring from Pantex as a training specialist, Dolores joined the company in September of 2017. She diligently works at prepping and trimming garments, packing shipments and customer service.

She grew up in New Mexico and became a Texan in the mid 70’s. She enjoys gardening, camping and taking trips to Las Vegas. Dolores is the care-taker of her parents, as well as the team!

Jamie Houck

Office Manager

Jamie Houck graduated from OU in 1983 and has lived in Amarillo since 1992. Jamie was welcomed into the Data Flow family in 2016 and thanks to an extensive 25 years’ worth of experience in accounting and management as well as solid decision-making skills and a talent for organization, Jamie quickly became the natural fit as Office Manager for Susan’s Embroidery.

Jamie married her husband Rodney in 2014, and together they have 2 daughters, 1 son and 4 grandchildren. Jamie loves movies, cooking, traveling in their camper, and mastering cliffs, rocks and hills in the family Jeep and dune buggy.


Lucy Jimenez

Senior Graphic Designer

After working at Data Flow from 2007 to 2012, Lucy Jimenez returned to the company in June of 2018. She graduated from WTAMU in 2007 with a BFA in Graphic Design. After gaining a wide range of creative experience, Lucy is ready to expand her duties at Data Flow with project coordination and account management. By combining her creative outlook with print recommendations, she will give proper insight for any client’s needs.

She enjoys hanging out with family and friends, binge-watching shows, fashion, cooking and breathing in the mountain air!

Mitch Khoury

Director of Design & Production

Mitch Khoury is the Creative Director for Data Flow. Mitch graduated from WTAMU in 2006 with a BFA in Graphic Design and has worked in the creative field since then with a specialization in publications and corporate identity campaigns. In addition to creative services, his duties have also expanded into business development, project coordination and account management, with clientele including Amarillo National Bank, Bruckner's Truck Sales, the Amarillo Chamber of Commerce, Talon LPE and many more.

In his free time, he enjoys exercise, cooking, pottery, video games, home brewing and random home improvement projects.

Tammy Lard

Support Manager

Tammy came to Data Flow in July of 2016 with a wealth of experience in print, advertising and client service. She readily fills a variety of roles ranging from service, estimating, quality control and graphic design, and works diligently in finding solutions for clients.

A movie buff at heart, Tammy also enjoys music, concerts, games and trips to Vegas with her husband, Darrel.

John Michie

Sales Representative

John Michie has been with Data Flow since 2003. With a broad working knowledge of print collateral, promotional products and apparel as well as a willingness to seek out the very best solutions for his clients, John is happy to help in any way.

John loves Jesus and serves him at TCQC. He is an active member of the Lions Club, and his favorite activities include tennis and ministry as well as trips to Las Vegas for conventions to keep up with the latest and greatest promotional products.


Gloria Murray

Embroidery Machine Operator

With many years of experience sewing on embroidery machines, Gloria joined the team in February of 2018. You will find her hard at work ensuring the customer gets exactly what they order to perfection!

Although born in Muleshoe, Gloria has spent most of her life in Hereford, TX. She loves spending time with her three children and eight grandchildren. Camping and spending time at the lake are some of her favorite pastimes.

Veronica Flores-Simpson

Embroidery Machine Operator

Veronica was born and raised in Amarillo and joined the Susan’s Embroidery team in March of 2017. Painting and sewing have always been enjoyable hobbies for Veronica, so she was naturally well-suited to become a valued member of the Susan’s team.

In addition to artistic hobbies, Veronica enjoys reading and bike riding with her husband and son.


Owen Norris

Assistant to the Office Manager

Owen became part of the team in September of 2018. He takes care of the purchasing, shipping, and receiving for the Data Flow and Susan’s Embroidery team. He also aids in the billing for Susan’s Embroidery and any extra help that is needed around the office.

Owen was born in Alaska, raised in Wichita, Kansas and became an Amarillo native in 2010. Outside of work, he is working towards his Business Administration degree at Amarillo College, spending time with family, mountain biking, and taking vacations.